Magenta PR is headed up by Sarah Lloyd-Morrison, who has over 15 years' experience in media communications tailored to the travel industry, having worked on behalf of some of its best known brands. Sarah has an honours degree in English and Linguistics from York University.

With a Blackberry packed full of excellent media contacts and a twitter following of well over a thousand, Sarah is particularly enthusiastic about the role of social media and the importance of traditional media relations integrated with your digital marketing strategy.

From guiding travel start-ups from their inception to their aquisition, and including tourist boards, travel agent consortia, ancillary services and hotel groups, Sarah also has a particular expertise and passion for specialist tour operators.

The small, but perfectly formed Magenta team provides a service which is hands-on and tailor-made to your individual needs as a business.